United We
Cheese.
Cabot Creamery is an iconic Vermont-based brand known for their award-winning cheeses and century-long commitment to co-op values. Since early 2023, we have been intimately involved in their evolution from heritage-driven messaging to a fresh and modern brand that better reflects the energy of their farmer-owners and consumers. Balancing raw creative exploration intended to push boundaries with more pragmatic creative execution that moves the marketing needle, we are grateful for the opportunity to help elevate the design language and voice of this beloved brand.
Design + Copy • Brand Book • Illustration • Campaign Development
Cheese on
Wheels.
When Cabot decided to take their cheese on the road, they asked us to not only name the food truck, but create an identity and design language that could make an already delicious experience even more bright, graphic, enticing and fun.
Branding • Naming • Illustration • Copy • Design
Cheese As
You Please.
Little did we know that the natural aging process that Cabot employs for their award-winning cheeses naturally removes the lactose... Which means that every aged cheddar in their portfolio is lactose-free. Boom! This campaign illustrates the thrill people experience when they realize eating real cheese is a delicious possibility, all set to the lyrical whimsy of a Seussian rhyme.
Campaign Development • Video Production
Credits
Creative Director + Art Director + Writer
Writer
Designer + Illustrator
Animation
Noah Clark
Kate Kate
Josh Jevons
Fabien Dodard