It’s not everyday a creative brief gives us permission to make an “ass” joke. Country Archer is a rapidly growing brand with big ambitions, high ingredient standards and a mission to do right by the planet through regenerative agriculture. We helped them build awareness and raise eyebrows with this campaign that gleefully acknowledges that once their delicious grass-fed beef jerky touches your lips, you may turn into raging Grasshole (and that’s a good thing).

Campaign Development • Production • Brand Book • Social