In 2019, Odell Brewing Company’s passion for fermentation and innovation inspired them to swap hops for grapes and try their hand at making wine. We helped them develop an identity system that, much like the natural world, reflects a brand that will be living, breathing and evolving. The packaging design itself is inspired by self-organizing biological systems found in nature, a phenomena that creates pattern and order within seemingly spontaneous and chaotic forces.

Creative Development • Social Content • Writing • Art Direction